CIOs and CMOs Must Join Forces to Create Quality Customer Experience

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CIOs and CMOs Join Forces to Create Quality Customer Experience

The way customers experience a brand is increasingly powered by technology. Companies that have a strong partnership between the chief information officer (CIO) and the chief marketing officer (CMO) have a competitive advantage by providing a seamless and holistic customer experience.

Consider these facts as you read the infographic below:

  • The CIO and CMO have different, but complementary challenges and opportunities

  • 70 percent of a company’s brand experience is now delivered through IT resources

  • Only 10 percent of CIOs and CMOs believe they currently have enough collaboration

  • A CIO-CMO partnership can boost revenue, business performance, and brand reputation

CIOs and CMOs Join Forces to Create Quality Customer Experience

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The CIO-CMO Divide (and How to Overcome It)

"New research studies I've seen show that some CIOs and CMOs are pointing fingers at each other. CMOs think technology is too difficult to use...while CIOs feel that a CMO's marketing requirements change too often," writes Bryson Koehler, executive vice president and CIO of The Weather Company. Learn more about his perspective on how CIOs and CMOs can overcome the divide on the The Enterprisers Project sponsored by Red Hat.